Medical Marketing & Media - News, Features & Insights
Partner Content, Podcasts The neuroscience of driving HCP behavior change In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder and CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach.
TikTok’s top 10 doctor influencers - News - Medical Marketing
Jan 26, 2022 · TikTok has climbed to the top of the social media ranks, surpassing Google as the number one site in 2021.And its impact on healthcare has been profound: A range of doctors, scientists, mental health professionals and plastic surgeons call the platform home, sharing details of their battles with health misinformation and allowing followers glimpses into their personal lives.
MM+M Magazine - MM+M - Medical Marketing and Media
MM&M Awards 2018. July. August. September. October. November. December. Game Changers. Latest Issue: October 2024 MM+M/Publicis Health Pharma Marketing Transformation Survey Pipeline Report 2024 Why some gene therapies face sluggish launches.
The top 10 mental health influencers on Instagram
Jan 19, 2024 · 3. Caroline Leaf. Neuroscientist Caroline Leaf has more than 850,000 followers on Instagram, but has also built up an audience on her YouTube channel speaking about psychological health. In her videos, Leaf addresses a variety of mental health topics from “toxic positivity” to healthy aging.
Cut Short by RSV: GSK’s compelling ad ties into recent FDA approval
May 8, 2023 · The ad, which was produced by Publicis Health’s Razorfish Health, is airing on TV as well as across social media platforms and YouTube. This is GSK’s latest push to educate patients about the risks of contracting RSV and ties in with its recent success achieving approval for its vaccine.. Earlier this spring, the pharma giant enlisted NBA Hall of Famer Earvin “Magic” Johnson for its ...
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Jun 11, 2024 · Agency 100 2024: Assembly Global. Lecia Bushak. June 11, 2024. 5:00 am. Revenue jumped 12.5% to an MM+M-estimated $90 million.
2024 MM+M Awards: All the winners
To view the digital edition of the 2024 MM+M Awards Book of the Night click here.. First, an introduction. I’m Jameson Fleming, the new editor-in-chief at MM+M.I come to this storied Haymarket publication from another legacy brand, Adweek, where I spent more than eight years learning the advertising and marketing industry inside and out.
Supreme Group buys life science PR specialist - MM+M
Jonathan Owen. August 28, 2024. 3:20 pm. U.S. firm Supreme Group has made a 100% acquisition of Cambridge-based life science PR and marketing agency BioStrata. The deal “marks a significant milestone on our path to building a world-class platform serving a broad range of companies in life science and healthcare,” according to Tom Donnelly ...
Astellas Pharma shifts into DTC mode with new Izervay campaign …
Lecia Bushak. October 1, 2024. 1:49 pm. A little more than a year after Astellas Pharma won Food and Drug Administration (FDA) approval for geographic atrophy (GA) drug Izervay, it’s kicking off its first direct-to-consumer (DTC) campaign for the treatment. Izervay is a prescription eye injection that addresses the later stage of age-related ...
Daiichi Sankyo launches first DTC ad for Enhertu, representing shift ...
Sep 20, 2024 · As Daiichi Sankyo and AstraZeneca’s metastatic breast cancer drug Enhertu picks up more label expansions, the companies are targeting patients directly for the first time in messaging efforts.. Daiichi Sankyo has launched a new direct-to-consumer (DTC) campaign for Enhertu — the first DTC effort for its oncology unit as a whole — to educate patients about the drug’s expanded uses.