Retail Media Hub - ExchangeWire.com
Tracking Ad Trading and the Exchange Marketplace. Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.
An In-Depth Look at In-Game Mobile Advertising - ExchangeWire
Aug 3, 2021 · According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend.But that jump has not yet translated to an increase in mobile marketers’ media spend for 2021. PubMatic have produced this Deep Dive Special in partnership with ExchangeWire. PubMatic, Inc. delivers superior revenue to publishers by being a sell-side ...
Retail Media: The What & The Why - ExchangeWire.com
Mar 7, 2022 · Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also sold. This typically comprises retailer websites and apps, or online marketplaces, though can ...
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Last-Click to Data-Driven: Industry Reaction - ExchangeWire
Oct 6, 2021 · Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change.. The need to include smaller businesses. When advertisers are overly focused on the end results through attribution systems such as last click ...
Equativ Expands Retail Media Division with Kamino Retail Acquisition
Oct 1, 2024 · The acquisition marks a major step forward in Equativ’s commitment to innovation and growth within the retail media sector, expected to capture USD$166bn (£124.6bn) globally by 2025. Kamino Retail's flexible and interoperable solutions, combined with Equativ's ad tech expertise, now enable retailers to benefit from a centralised technology ...
ExchangeWire: Data-Driven Advertising and Marketing Technology
Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers. In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) landscape has seen significant growth, offering a ...
The Present and the Future of Audience Addressability
Feb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Retail Media: The Retailer Gameplan - ExchangeWire.com
by Ciaran O'Kane on 5th May 2022 in News. Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online. Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads on its e-commerce sites.
Reports - ExchangeWire.com
ExchangeWire Industry Review 2024: An Era-Defining Year. 10 months ago Industry Reviews. ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and ...