To start collecting basic app-usage data, add the Google Analytics for Firebase SDK to your app (iOS or Android).

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Note: The previous link …

Automatically collected events Automatically collected events are triggered by basic interactions with your app and/or site (as indicated under the event name in the table below). As long as you use the …

This article describes Analytics SDK functionality. For the most up-to-date mobile app reporting in Analytics, use the Firebase SDK. To learn more, read Get started with app analytics. Install tracking …

Track the detailed ways users interact with your app. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

About mobile app conversion tracking If you use Google Ads to promote Android or iOS mobile apps, you can use conversion tracking to help you learn how effectively your ads lead to app installs and in …

Measure app conversions with Google Play Use conversion data from Google Play to view how effectively your ads lead to Android app installs and in-app activity. This article explains how to track …

Using Google Analytics (Google Analytics) with the Google Analytics for Firebase SDK (Google AnalyticsF SDK) provides comprehensive, privacy-centric analytics to help you better measure and …

A Google Play account linked: For automatic in-app purchase conversions only, you need to link a Google Play developer account with your Google Ads account. If you use cross-account conversion …

Set up conversion tracking with the Google & YouTube app on Shopify This article is intended for users of the Google & YouTube app on Shopify Conversion tracking allows you to observe the actions that …