A New Linear TV Programmatic Ad Solution for Cable TV Operators
Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on …
AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud
In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain. Beachfront was the SSP.
Beachfront Press
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media June 5, 2024 https://www.adexchanger.com/streaming/seedtag-acquires-beachfront-for-deeper-roots-in-tv-and …
Iris.TV Contextual System Quickly Gaining Adoption - beachfront.com
Contextual data is being quickly embraced. Among those adopting IRIS.TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle.
Beachfront Press | Beachfront Newsroom (6)
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion September 2, 2021
Beachfront Announces Marni Rommel To Join As Vice President of …
Jul 7, 2022 · Beachfront is the sell-side ad server built for convergent TV. Our technology enables real-time, unified ad serving and monetization across all TV and video endpoints, including connected TV …
Roku accounts for nearly 40% of CTV ad impressions: Beachfront
Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront.
Advertising Policy - beachfront.com
This policy applies to buyers (“Buyer”) of advertising inventory (“Ad Inventory”) through the Beachfront platform, services and systems (the “Beachfront Platform”) and to all advertising material or content …
CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions
Despite economic concerns that slowed budget activations early this year, the number of advertisers investing in connected TV rose nearly 4% in Q1 2023 versus Q2 2022, shows the latest report from …
End-Of-Year Advertising Will Be Stronger Than Some Predict
Beachfront's Head of Demand, Katie Long, shares four key verticals to keep an eye on in Q4 2022.