
Roku accounts for nearly 40% of CTV ad impressions: Beachfront
Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront.
AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud
In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain. Beachfront was the SSP.
Beachfront Press | Beachfront Newsroom (2)
Industry Veteran Frans Vermeulen Joins Beachfront as Strategic Advisor August 8, 2023 https://www.nexttv.com/news/spectrum-reach-taps-beachfront-for-programmatic-ad-serving Press …
Iris.TV Contextual System Quickly Gaining Adoption - beachfront.com
Contextual data is being quickly embraced. Among those adopting IRIS.TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle.
Beachfront Strikes VOD Deal With Canoe Ventures
Ad-technology and supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand inventory from Canoe Ventures, which is owned by Comcast Corp., Charter …
3 ways sports streamers could make more money - beachfront.com
Tom St. John, head of partnerships at the advertising tech company Beachfront, countered: “I think it’s natural you’ll see more leagues align themselves with bigger streaming platforms when you consider …
VIZIO Sees Open Standards As Essential To Addressable Advertising’s …
Vizio recently launched an internal tech stack with partner Beachfront Media to offer OAR members the ability to use any stack that adopts the OAR standard.
Privacy Rights Notice - beachfront.com
our Platform Privacy Policy, which applies to our proprietary technology platform (“BFM Platform”) that helps our clients buy, sell and deliver online advertising (collectively, the “Services”); and our …
Beachfront Announces New Set-Top Box VOD Programmatic …
Beachfront announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto programmatic video advertising platform for multichannel video programming …
Addressable Ads: Delivering a Personalised Viewing Experience
Published by Beachfront Newsroom on November 2, 2020 https://www.ibc.org/trends/addressable-ads-delivering-a-personalised-viewing-experience/6940.article