Six factors that can affect your marketing strategy
Jan 19, 2022 · Economic factors. Recession (and factors like the ongoing pandemic) can affect your marketing strategy. In that scenario, it's likely you will have a smaller budget and fewer resources. It's also worth noting that consumers are less likely to make purchases if they don't feel confident in the economy or their financial situation.
Small business marketing tips and advice | Marketing Donut
UK taxpayers urged to get on the HMRC app. Marketing Donut provides practical information to help your business succeed. Launched in 2009, the Donut websites have grown to be the UK’s largest resource for small businesses. Learn more about key small business marketing topics such as eCommerce, social media, and online marketing.
Essential guide to writing a mailshot - Marketing Donut
12 ways to maximise response to your mailshot. Write a compelling heading, highlighting your main benefit. Get to the point and avoid waffle. Explain your offer. Make sure the big benefits are in the first paragraph. Show how your product solves the customer's problem. Be clear.
Essential guide to writing an advertisement | Marketing Donut
A well-written and strategically-placed advert can significantly improve your brand profile, increase awareness and generate sales leads. While writing a great advertisement is an art, the key principles are easy to understand - helping you prepare your own advert or evaluate the work of an agency or copywriter working for you.
11 cheap or free advertising methods | Marketing Donut
4. Content marketing. A successful content marketing strategy will drive traffic to your website and help with search engine optimisation, and it can be completely free. However, writing can be labour-intensive, and you will need to be a competent (and quick) writer. AI tools can make content suggestions and help you create rough drafts.
The evolution of digital marketing: then and now
Jun 27, 2024 · The field of digital marketing is still developing today thanks to new advancements in technology. With their immersive and engaging experiences, virtual reality (VR) and augmented reality (AR) are revolutionising the way companies communicate with their customers. Conversational enquiries and local search intent are becoming more and more ...
Contact us - Marketing Donut
Contact us. Hello! Thanks for visiting our Donut websites today. Here at Atom (the company behind the Donut sites), we have been helping sole traders, start ups, small businesses and side hustlers to run more successful businesses for more than 30 years by providing them with the key information and advice they need on their start-up journey.
Outdoor advertising - making a big impact | Marketing Donut
In fact, it's affordable for almost every firm costing as little as £25 per day. The average cost of traditional billboard advertising is around £200 per week for a standard 48-sheet hoarding while a digital billboard might cost £1,000 per week. An ad on the side of a bus stop on a busy high street could cost around £300 for two weeks ...
How to create product interest when marketing to children
Apr 14, 2022 · Use kid-friendly language. When marketing to children, it's essential to use language they will understand. Avoid using jargon or technical terms that they won't know. Instead, use simple words and sentences to explain your product or service. It's also important to avoid using too much text when marketing to children.
20 top tips for making the most of Pinterest - Marketing Donut
3. Keep it all on brand. Keep your boards on brand by only pinning content that will interest that dream client of yours. Your first eight boards are the most visible - make sure they focus on your business' areas of expertise. You could take it a step further and …