
Co-Cultures and Value Framing: Know your users | IxDF
Co-cultures are subsets of larger cultures, sharing similar features with the larger cultures of which they are a part.
What is The Golden Ratio? — updated 2025 | IxDF
3 days ago · The golden ratio—often symbolized as the Greek letter Phi (Φ)—is a mathematical constant approximately equal to 1. 618033987.
The Psychology Behind Personas: Why They Work in Any Job, Any …
Learn why personas work in any job or industry—rooted in psychology, empathy, and better decision-making.
The Bandwagon Bias – The Dangers of Groupthink | IxDF
Groupthink is dangerous to our objectivity. It prevents us from thinking for ourselves and making the best decisions. Designers need to be cautious about falling into the bandwagon bias trap.
What are Brand Guidelines? — updated 2025 | IxDF
What are Brand Guidelines? Why Are Brand Guidelines Important in UX Design? 1. Assure Consistency and Recognition 2. Build Trust and Credibility 3. Streamline Design Processes 4. Maintain Brand …
What is Frontstage and Backstage? — updated 2025 | IxDF
5 days ago · What are examples of frontstage elements in service design? What are examples of backstage elements in service design? How can companies improve backstage processes? How do …
What are Design Systems? — updated 2025 | IxDF
2 days ago · A design system is a set of standards to manage and scale design which includes reusable components, design principles and guidelines.
What is Color Symbolism? | IxDF
Color symbolism is the subjective meaning humans attach to colors. People respond to color in three ways—biologically, culturally and from personal experience.
What are Service Safaris? — updated 2025 | IxDF
3 days ago · Straightforward safari examples include coffee shops or digital-only safaris. Recruiting users is unnecessary. Researchers and team members conduct the safari themselves. Multiple team …
What are Design Specifications? — updated 2025 | IxDF
3 days ago · Design specifications are detailed documents that outline essential requirements, constraints and specifications for products to adhere to.