Is Sydney Sweeney caught in a storm she never saw coming? The "Euphoria" star, blindsided by the hype surrounding her, faced ...

After Sydney Sweeney's American Eagle ad ignited an online "jeans/genes" controversy, Chiefs heiress Gracie Hunt used the moment to promote a pair of jeans she owns ...

Dr. Phil railed against the outrage over actress Sydney Sweeney's "Great Jeans" ad with American Eagle, and vowed to buy all of his female family members a pair of the jeans to "show support." ...

From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the ...

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

Talk show host Dr. Phil slammed the "ridiculous" outrage over actress Sydney Sweeney's "Great Jeans" American Eagle advertisement on Friday and vowed to buy all of his female family members a pair of ...

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation is buying.

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

(Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, President Donald ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one expert told Newsweek.