Ahead of the iPhone 16 launch, resurgent Xiaomi took Apple's global smartphone sales second-place spot, but the slip is only temporary.

Xiaomi has overtaken Apple to become the worlds second-largest smartphone manufacturer in terms of volume. How will this impact Apple?

Xiaomi has overtaken Apple in global smartphone sales, signaling significant market shift, according to Counterpoint Research’s Smartphone.

Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a period of three years. The company has beaten Cupertino tech giant Apple to claim the position. Apple’s sales usually slow down in August as the company launches its new flagship devices in the month of September.

With iPhone sales slumping in the lead-up to this month's launch, Xiaomi managed to squeeze past Apple in the smartphone market across August.

While its entry-to-mid-tier devices, particularly in the sub-$200 range, continued to perform well, Xiaomi also gained traction in the premium segment with the introduction of foldable and ‘ultra’ dev

Xiaomi has officially overtaken Apple to claim the position of the world's second-largest smartphone manufacturer by global sell-through volumes, according to

Chinese tech giant Xiaomi surpassed Apple in global smartphone sales for August 2024, according to Counterpoint Research. This is the first time Xiaomi has ranked second since August 2021, while maintaining flat sales from the preceding month.

In the smartphone industry, most people take it for granted that Samsung and Apple will always occupy the top two spots in the global sales rankings. However, there are times when an “outsider” manages to take over a position in the top 2.