Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

IAB has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the ...

Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive ...

Streaming with specialised VPUs can cut encoding energy use by up to three-fold versus CPUs. Tests confirm real-time speed and broadcast quality remain intact, charting a clearer path to greener large ...