The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based ...

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Stream-To-Shop Pipeline Retail media ...

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...

As we move into 2025 and beyond, there are a few areas where President-elect Donald Trump’s policy proposals will directly ...