Don’t name your new WNBA team Portland Fire if you aren’t prepared to have your welcome party during a heat wave. It might not be a universal lesson, but it was an important one learned, possibly too late,

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

The excitement around the Fire is already heating up. Portland has surpassed 10,000 season ticket deposits and is reportedly on track to surpass a previous WNBA season ticket record set by the Golden State Valkyries earlier this year. The Valkyries have seemingly become the unofficial standard for expansion franchises in the W.