The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

For older kids, the Toy Insider recommends a couple of throwback toys: the classic Water Blaster for just $9.99 and the Skip-It for $19.99.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

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A 4-foot-tall Labubu doll sold for a record of more than $170,000 Tuesday in Beijing during the world’s first auction ...

Wandering Planet Toys is back with some incredible new figures based on the classic sci-fi series The Prisoner. Check out our exclusive first look.