According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

When we create our advertising campaign we need to begin by deciding who it is we are actually going to target with our ads.

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

A new study warns that ultra-processed foods increase inflammation and the risk of chronic diseases, regardless of body ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.

Patrice Runner was convicted in 2023 for a 20-year mailing fraud scheme that swindled elderly victims with promises of psychic powers and good fortune.

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack the medium’s surprise resurgence.

Abrams Books has reorganized its marketing department under new leadership, establishing separate adult and children's marketing teams while focusing on developing campaigns based on reader data.

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge.

In FoodNavigator-USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products and brands resonate with Gen Z and Gen Alpha, who ...