Post later replaced it with Smurf Magic Berries (adding marshmallows), but both disappeared by the early ’90s. With the ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

Nobody likes soggy cereal, but does pouring the milk first actually keep cereal crispy for longer? We put our science hat on to get to the bottom of things.