Netflix's first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide,

Dec. 27 (UPI) -- Netflix's Christmas football games scored record-breaking viewership. According to the streamer, over 24 million people tuned in for both the 1 p.m. match-up between the Kansas City Chiefs and Pittsburgh Steelers, as well as the 4:30 p.m. game between the Baltimore Ravens and Houston Texans .

Gameday" games and Beyoncé’s halftime show help generate record numbers in streaming viewership, the streamer says.

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.

Netflix says it had a big audience for its live NFL games on Christmas Day, with Nielsen ratings designating them “the most-streamed NFL games in US history.” The Kansas City Chiefs and the Pittsburgh Steelers notched a 24.

The performance, called 'Beyoncé Bowl,' took place on Wednesday, Dec. 25, at NRG Stadium in the megastar's hometown of Houston

Netflix released its Christmas streaming viewership numbers on Thursday, saying that the Kansas City Chiefs vs. Pittsburgh Steelers and Baltimore Ravens

Ravens vs. Texans, Chiefs vs. Steelers and Beyoncé were big draws on Netflix, marking the latest step in the streaming service's move into live sports.

D: As expected, Netflix boasted quite an impressive audience for its two Christmas Day NFL matchups. The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.