Reidsville High School (N.C.) running back Jariel Cobb revealed his pledge to new UNC football head coach Bill Belichick and the Tar Heels on Monday afternoon. The 5-foot-10, 180-pound senior, who had been committed to Air Force since July, received an offer from Belichick & Co. just over a week ago while on an official visit in Chapel Hill.

Bill Belichick must be glad he joined Instagram in September. The new UNC football coach, 72, explained that he’s “joining the 21st century” and using Instagram for recruiting players after taking over the Tar Heels program earlier this month.

Bill Belichick appears to have settled on his choice to run the offense on his first staff as head coach at North Carolina.

On Monday, Belichick shared his wish list for Santa on Instagram — a little late but still telling. He asked Santa for "great players who want to help me build a winning program at UNC," mentioning his DMs are open. Belichick also asked for "UNC alumni, fans, and supporters who want to help me build a winning football program at UNC."

Legendary head coach Bill Belichick reiterates UNC commitment in 'letter to Santa' despite his contract opt-out clause looming, which allows him to return to the NFL if an offer arises

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UNC football head coach Bill Belichick is not expected to attend the Tar Heels' Fenway Bowl game against UConn, per ESPN's Pete Thamel. Belichick signed