Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Our planet is a vast tapestry of contradiction, with some places on Earth entirely inhospitable, while other places thrive ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The National Basketball Association (NBA) has long been a global stage for top-tier talent, drawing players from all corners ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...