Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

The proposed draft attempts to demonopolise the TRP industry and “modernise the television audience measurement ecosystem in ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...