Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

The ‘Fatt se Garam’ campaign features a multi-channel approach, with social media content, CGI videos, and influencer ...

From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approaches. Bengaluru: ...

Wearable tech startup Ultrahuman has recorded a skyrocketing jump in its operating scale to $74.5 million (approximately Rs ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Swiggy and Zomato's new apps for superfast food delivery face criticism from restaurant owners and gig workers. MN's Ishika ...

Zomato Ltd share price was up by 0.97% from the previous closing price of ₹206.20. Who are peers of Zomato Ltd? The peers of Zomato Ltd are Info Edge (India) Ltd, Swiggy Ltd, One 97 ...

“As you know from past calls, we are particularly keen on India. India set a December-quarter record during the quarter, and ...

Kiranakart's application for Class 35 encountered opposition from an entity that had registered the identical "Zepto" ...