Gen Z, often labelled the “sober curious” generation, are consuming more alcohol than the generation before them, a new study has claimed. Despite suggestions that Gen Z adults are drinking less than ...

Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for this, but experts point to a ...

Casual cues - such as a wine bottle on a table during a podcast - really do matter, according to the findings. The post ...

Dinner and drinks might be the go-to for a night out with the girls, but Gen Z is removing alcohol from the equation. Instead of ending a long day with a glass of wine, 26-year-old Bre Giglio pulls ...

The drive to drink has hit a speed bump. Gen Z, meaning the current generation of teens and twenty-somethings, drink less than those who went before them. Some younger Millennials are in on the trend, ...

The content young people see on social media influences their behaviour towards alcohol, according to a new study.

Young adults are significantly more likely to feel a desire to drink alcohol after seeing influencers drinking on social media, according to a study by Rutgers School of Public Health and Harvard ...

When Forrest declines to drink, the people around her sometimes break into a similar chorus: “Just have one.” She tells them ...

By Dr. Liji Thomas, MD Zero-alcohol ads may look harmless, but new research suggests they are associated with stronger brand ...