Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming ...

Roku and Dentsu released findings from a new study that examines how U.S. consumers engage with shoppable television ...

The new study indicates that nearly half of streamers pay attention to ads that allow them to purchase items featured in ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure ...

AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers’ interests, emotions and ...

YouTube is often coming in as the most commonly watched service on televisions. I asked some of the platform's top creators ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the Multicloud The Future of the Internet ...

CIAR launches digital campaign to attract Gen Z to union trades. • Ads run on TikTok, YouTube, Meta and connected TV platforms. • Campaign showcases real trade workers and apprenticeship benefits. • ...

Many creators "operate as full-fledged studios with writers' rooms, production teams, and genre-defining formats," Angela Courtin, YouTube's VP of marketing for connected TV and creative studio ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will ...

German TV ratings provider AGF Videoforschung has launched a proof-of-concept integrating return channel data into its panel-based measurement system. The six-month trial began last week and aims ...