This exclusive gathering will bring together prominent voices from across the media, advertising, and digital ecosystems to explore the transformative impact of Connected TV (CTV) on the industry.

A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the ...

The rise of connected TV sets in urban India is reshaping how content is programmed and marketed, with platforms increasingly targeting family-oriented content over mobile-personalized fare.

In this new role, Bakshi will be responsible for spearheading growth across content, distribution, and revenue for the company's digital, social, and Connected TV platforms. Bakshi shared the news ...

Brands are no longer treating influencer marketing as just a social media play – instead, they’re reshaping ad strategies to push creator-led content onto connected TV platforms. It’s a ...

Experts suggest ad dollars are shifting from linear TV to connected TV. However, there is downward pressure on streaming ad unit CPMs. Get the Strategy to Trade Pre-Fed Setups and Post-Fed Swings ...

The new study indicates that nearly half of streamers pay attention to ads that allow them to purchase items featured in ...

IVT Rate by Device: Roku devices had the lowest global IVT rate (11%), while Samsung Smart TV devices had the highest (36%). Apple TV stood at 20% while Amazon Fire TV had a 16% IVT rate ...

The campaign will air nationally on CNBC, FOX Business, Bloomberg, and inside NTTS’s weekly investor-focused television broadcasts-along with distribution across New to The Street’s 2.6M YouTube ...

London, May 29, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 Global Connected TV (CTV) Ad ...

Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming ...