Calling all fantasy lovers - there’s a new aesthetic picking up speed just in time for summer: the ethereal girl aesthetic.

Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

What is the Clean Aesthetic Look? If you watch TikTok videos or other social media reels or shorts, the clean aesthetic is ...

Unpacking Hailey Bieber's big bucks deal to sell Rhode and how "she's not just selling skin care, she's selling a lifestyle." ...

From après-ski glam to island romance, LoveShackFancy Resort 2026 serves Y2K nostalgia, dreamy pastels, and celestial sparkle ...

Move over "tomato girl" and "brat green"—"guava girl" summer has officially begun. Every summer, a signature aesthetic takes ...

If you buy something through my links, I may earn a commission. The clean girl aesthetic is such a vibe right now, and ...