Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some ...

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CNBC's Courtney Reagan breaks down what to expect this year on Amazon's Prime Day.

It’s Amazon’s first major Prime sales event since President Trump unveiled hefty tariffs on many nations in April.

A new report by Impact Analytics recaps the promotional strategy for the e-commerce giant’s midyear sales booster.

Ten years after Amazon launched Prime Day in 2015, this year's version of the online shopping and discount extravaganza is ...

President Trump announced a slew of tariffs on imports last week, with a proposed 35% tariff on Canadian goods, including in ...

Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.

The Seattle-based e-commerce company is hoping that recent sales growth in high-margin cosmetics will cushion the impact of tariffs on Prime Day.

Prime Day sales event is scheduled for July 8 through July 11, expanding to four days from two days compared to last year, the company announced on Tuesday.