Subway and McDonald's are both leaning into new value meals to kick off the new year. Why it matters: Restaurant chains are continuing last year's big themes of value and affordability in 2025 to entice consumers to eat out.

Subway introduces a Meal of the Day deal, which has a seven day rotating schedule, along with two new, limited-time Baja Bliss sandwiches.

“Subway’s new menu update is all about great flavor at a great value and giving our guests new ways to take their footlong subs and snacks to the next level,” said Subway’s Senior Vice President of Culinary Innovation Paul Fabre at the time.