from the largest supermarket chain in the U.S. We had two research assistants code for the extent to which the packaging design was simple or complex. We then averaged their ratings to create a ...

Supermarket chains like Aldi and Lidl excel with private label designs that are simple but effective, suggesting quality without unnecessary complexity. • Eco-friendly choices: Packaging design ...

from the largest supermarket chain in the U.S. We had two research assistants code for the extent to which the packaging design was simple or complex. We then averaged their ratings to create a ...

These days, Youell owns the patents for a simple yet unique box design called P2 Packaging that's licensed to companies in Michigan, South Carolina and Indianapolis and used to ship car parts ...