from the largest supermarket chain in the U.S. We had two research assistants code for the extent to which the packaging design was simple or complex. We then averaged their ratings to create a ...

from the largest supermarket chain in the U.S. We had two research assistants code for the extent to which the packaging design was simple or complex. We then averaged their ratings to create a ...

Supermarket chains like Aldi and Lidl excel with private label designs that are simple but effective, suggesting quality without unnecessary complexity. • Eco-friendly choices: Packaging design ...