Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale. The report was based on data from a survey conducted in July 2016 of ...

Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale. The annual ...

The rankings are a pleasant reminder that price doesn't buy favor, but price can definitely put you on the bottom. Just ask Ryanair. Yesterday, brand consultancy Siegel + Gale released its annual ...

This story is something I always share with candidates during interviews. I find that sharing OysterLink's origin story has ...