There’s no better way to convert digital discovery to in-store purchases than by sparking recognition and allowing shoppers ...

According to eMarketer, off-site retail media ad spend is projected to grow over 40 percent this year, nearly triple the rate ...

Lowe's Companies, Inc. is changing the name and logo of its retail media network as it also expands the reach. The home improvement giant, which launched Lowe's One Roof Media Network, a retail ...

Retail media may be a new buzzword ... These PPC ad units contain a brand logo, which will lead to a shelf (sub-category) or search page, and up to three products, which will redirect to a ...

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies show lack of standardized measurement is the No. 1 challenge for advertisers ...

Grocery chains are therefore wising up to the value of their customer data and the potential of retail media. RMN revenue is expected to hit $129.9 billion in the US alone by 2028, according to the ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

In this op-ed brought to you by Nick Hinsley, chief revenue officer, Zitcha, retail media is put on the chopping block. Hinsley warns that retailers must evolve or risk being left behind.

It’s no secret that in the space of just a few years retail media has become a dominant force in the Australian advertising landscape. This opens up fresh opportunities for brands to engage ...