The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier ...

Red wine can provide your skin with a radiant and brighter complexion. With its amazing antioxidant properties, it is a ...

This unexpected oil might be the key to anti-aging, offering natural rejuvenation, wrinkle reduction, and skin brightening ...

Castor oil is a miracle product with unexpected qualities Often associated with nail- and haircare, castor oil has many other virtues, notably for the skin, as well as for health. From acne to skin ...

In celebration of Earth Day, we've rounded up the best skincare, makeup, and haircare products that are eco-conscious and ...

Beauty and wellness types are embracing saffron, with a wave of products making the ancient ingredient feel new again.

In the world of natural care, there is no shortage of miraculous oils, but pumpkin seed oil holds a special place. This ...

This oil might outperform your $200 face cream by deeply hydrating skin, boosting collagen, and improving texture without the ...

One of the new covetable attachments is the heated ceramic brush that creates lush blowouts while simultaneously drying wet ...

Invest in these next-gen beauty products and you can achieve spa-like results from your hotel room without even stepping into the spa.

Read all about the winners of Good Housekeeping Beauty Awards 2025, tested by the Good Housekeeping Institute Beauty Lab.