e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Beauty edits can be great value to try new items or get ones you all ready love in a cheaper bundle - this one is fantastic ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

These are the 25 best Valentine’s Day gifts for moms, according to a shopping editor. Shop beauty, fashion, splurge-worthy, and under-$50 gifts from Tatcha, Kate Spade, Baublebar, Anthropologie, and ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

It seems style must run in the family as Savannah Guthrie shared a rare photo of her fashionable lookalike mother, Nancy ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Following on from last year’s “strawberry skin”, perfected by Hailey Bieber, food-inspired beauty trends continue – watch out ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When achieving ‘no make-up’ skin, you want to opt for the lightest coverage possible. This means a sheer foundation or a ...

Selena Gomez's Rare Beauty has announced the release of a new contour shade. It will be released on January 23, 2025, on Rare Beauty, Amazon, Sephora, and other retail websites.