But he ended the dinner with a business proposal: Rakuten should become Barcelona’s new shirt sponsor ... the vanity of seeing his company’s logo emblazoned across the chests of the world ...

Japanese e-commerce giant Rakuten Inc. is paying 220 million euros ($235.4 million) to emblazon its logo on the FC Barcelona soccer team’s jerseys for four years, in one of the biggest ...

LONDON – Japanese e-commerce giant Rakuten Inc. is paying €220 million ($235.4 million) to emblazon its logo on the FC Barcelona soccer team's jerseys for four years, in one of the biggest ...

Earlier this year, Barcelona cut a sponsorship deal with ... Camp Nou was rebranded as “Spotify Camp Nou,” and Spotify replaced Rakuten as the club’s shirt sponsor. For the year’s ...

A Barcelona spokesperson said Rakuten "will continue to be the club's main global partner and global innovation and entertainment partner and that their logo will remain on the front of the first team ...

Barcelona's president Josep Maria Bartomeu (L) and CEO of Japanese company Rakuten Hiroshi Mikitani display ... Mikitani but still no sign of how the logo will look. 14:20 | Both Bartomeu ...

The badges will be on the front left opposite the Nike logo and will measure approximately ... teamwork and optimism,” said Rakuten Inc. founder and CEO Hiroshi “Mickey” Mikitani. “Like FC Barcelona, ...

Rakuten completed one of the biggest sponsorship deals in sports history in November when it reached an agreement to emblazon its logo across the shirts of Barcelona, which has won the Champions ...

FC Barcelona's President Josep Maria Bartomeu and Rakuten's President and CEO Hiroshi ... sponsorship-free tradition in 2006 by bearing the logo of UNICEF on their shirts while donating 1.5 ...

A Barcelona spokesperson said Rakuten “will continue to be the club’s main global partner and global innovation and entertainment partner and that their logo will remain on the front of the ...