There’s a viral toothpaste turning everyone’s teeth whiter—or so it seems. But does it really work or is it just another ...

“Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of TruGlo Modern Dental in Los Angeles. In addition to ...

From the natural remedy of charcoal to the cutting-edge innovation of purple serum, the evolution of teeth-whitening techniques is a testament to our unwavering pursuit of a brighter and more ...

Dental care is an underrated part of any beauty routine. If you've ever had braces, veneers, or any other cosmetic dental ...

"People use purple toothpaste in an effort to whiten their teeth," dentist Naomi Levy Goldman tells PS. "Most people know that purple shampoo works to cancel out yellow tones in their hair and ...

Describing what exactly the product and formula are, Dr Azizi says that "purple toothpaste is essentially a toothpaste which has been created to colour correct the teeth. "Rather than removing ...