Prime is billed as a “better for you lifestyle beverage that people could enjoy on any occasion.” It also hoped to eschew the “sports drink” label despite being one, since the brand says ...

Prime Hydration, the company offering a range of sports drinks, drink mixes and energy drinks, is facing a lawsuit over the alleged presence of 'forever chemicals ’ in its products. The brand ...

YouTube influencers known as KSI and Logan Paul were hit with a consumer class action over allegations that their sports drink Prime Hydration is falsely advertised and marketed as "healthy ...

Do you happen to have this other energy drink? I think it's by some YouTubers or something, what was it called? STAND EMPLOYEE NAT: Don't say its name. JOSH: Why, what's. CROWD: We want prime.

PHILADELPHIA (CBS) -- A popular new energy drink has one U.S. senator sounding an alarm. Senate Majority Leader Chuck Schumer (D-N.Y.) wants the FDA to look into the high caffeine levels in PRIME ...

With brightly colored bottles, a range of sweet flavors and backing by popular YouTube stars Logan Paul and KSI, PRIME energy drinks are hugely popular among children and teens. They are vegan and ...