Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days. Some slogans ...

Barry Manilow is a Grammy Award-winning singer and songwriter whose career has spanned seven decades. He’s sold more than 85 ...

If you can identify these brands based on tagline alone, it's possible you... are a 90s kid. The '90s were arguably the peak moment of advertisers trying to make an impression on us that could last ...

Somehow the simple memorability in advertising seems to have given way to abstraction and frenetic multi-sensory stimulation. For a company to stand out as superior to its peers and competitors, it ...

A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributes or some emotional link with ...

Before we had targeted ads popping up after every click, there were the legendary commercials that genuinely stuck in people’s minds. These weren’t just ads — they were mini-movies, complete with ...

Although Wall Street marketing agencies are world renown for developing catchy jingles and slogans for iconic brands and millions of dollars are thrown their way to come up with such things, on ...

McDonald's Corp., in the midst of a corporatewide effort to improve financial performance and revive consumer interest in the fast-food chain, has hit upon what it thinks will help turn the company ...

Jenna Ortega hosted Saturday Night Live with musical guest The 1975 and the show was a pretty great one. Bringing to life some iconic movies and new characters, it was an episode that highlighted ...