Apple's guidance comes as a relief, sending the stock higher
Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...
Apple Intelligence is making iPhones smarter & driving sales
Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.
Think iPhone innovation is getting stale? Tim Cook disagrees.
Some analysts have worried that iPhone innovation has dried up. Samsung, for instance, has had foldable phones for years. But in response to an analyst question on the earnings call, Apple's Tim Cook ...