It’s hip, it’s edgy and it epitomizes South Asian streetwear. Rastah, an Urdu word meaning path or journey, is a Pakistani fashion label which is swiftly beginning to carve its very own ...

The brand launched its summer collection on March ... “As a potential customer who does purchase Pakistani clothes online, when I see that, I see that the native man is of a lesser value than ...

Like Kumra, Ali launched his brand during the pandemic and used the opportunity to set up shop in Lahore, in Pakistan’s Punjab province. For inspiration, Ali looked at the clothes worn by his ...

Very soon you may get to splurge on your favourite Pakistani couture clothes with designers and branded retailers from across the border looking at launching their exclusive outlets in India.