In a world where consumers are drawn not just to products but to the stories behind them, branding has evolved into an art ...

Amazon wants to make its packaging more eco-friendly. Its Sustainable Materials Innovation Lab shared insights into what the ...

A growing class of family offices are expanding beyond their principals’ entrepreneurial roots in consumer packaged goods.

As a console, the Switch 2 is definitely one of Nintendo’s more iterative hardware follow-ups. Both pieces of tech have the ...

See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ...

Five years ago this August, a handful of the best and brightest agents from CAA and WME stunned the town by abruptly leaving ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly successful in modern times because trust, emotional connections, and clear ...

When you think of inventions, you may not think of the Commonwealth. While Virginia is often honored for its historical landmarks or political roots, it’s also where there have been some ...

Hunker takes a look at CoolWraps gift wrap, featured on Shark Tank, and where it and its creator Jeffrey Miller are today.

You become addicted to acceleration, fluent in the language of optimization, and quietly allergic to stillness. The idea of lifestyle design—a ... that I didn’t know how to describe myself ...

Some posts claimed the curve improved ergonomics or was part of a hidden design ... now. Did you believe these fake campaigns back in the mid-2010s? Whether you or someone you know did, feel ...

“How did you get suckered ... be worth the little extra fee that you might pay for those services, the peace of mind that it gives you that, ‘Hey, I know that my crypto is going to be there ...