Cynthia Erivo donned a full face of the TikTok viral Korean makeup brand TirTir to host the 78th annual Tony Awards on Sunday ...

Korean cosmetics brands cash in on US demand Social media, K-pop boost interest in ‘K-beauty’ South Korea was third biggest ...

Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar ...