The Queen of Pop is the latest A-lister to carry one of Aupen’s signature Nirvana bags, but her pricey purse is quite ...

So when affordable luxury brand Aupen began popping up all over my social feeds, I initially dismissed it as targeted ...

When Cobain’s life ended so abruptly in April 1994, Nirvana ceased forever to be a band. They would live on as something else: a brand. And brands care very little for art. What they need is content, ...

Since Aupen’s official launch in late 2022, details surrounding both the brand and its founder’s ... slinging Aupen’s signature Nirvana bag – made in an asymmetrical shape with a golden ...

it’s certainly hard to say that a CPG brand can do what Nirvana has done. Still, there's definitely hope. Here’s to hoping that these brands will stand the test of the next 30 years!< ...