“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution ... when brands and app developers revitalized the antiquated ad format. Since ...

YouTube Music is testing static banner ads on the Now Playing screen for free users. The banner ad placement could irritate ...

And he likes to experiment beyond boring mobile banner ads. Newport developed a Mobile ... always rely on agencies or partners to bring us ideas or introductions to not just startups but to ...

Mike McSherry (Photo via Karen Ducey) Mobile advertising is growing ... taking consumers directly to a list of ideas on the site. “This banner ad can all of a sudden open up this incredible ...

Is there room for both banners and premium advertising experiences on mobile? Perhaps, but I would argue that if we deliver these premium advertising experiences in effective ways that prove user ...

Google has added image (banner) ads to its mobile ad offering. The Google Mobile team writes: These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens ...

When it comes to mobile advertising, most marketers just aren't that interested in banners. In fact, Yahoosaid in February it planned to give up on the format altogether, and that it would focus ...

TheStreet is kicking standard mobile banners to the curb. Although the financial news and services site will still use them for internal ads and self-promo, banners will no longer be part of its sales ...

When it comes to mobile games, ad conversions can be tricky. However, gaming ads with a video or playable element have a much higher chance of driving an install than banner ads. They are 20 times ...

With this month’s announcement by Apple of the iPhone 6 Plus, publishers are seemingly excited as they think the news will encourage marketers to more seriously consider advertising on mobile ...

But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video? To help marketers navigate the ever-changing mobile landscape, here's a ...

Marketers are to blame partly for poor mobile banner engagement How many times have you clicked a mobile banner ad and been taken to a Web site clearly designed for a 20-inch desktop screen versus a 4 ...