Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970, and the vehicles have since become a beloved staple and popular tourist attraction. More than 20 people ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970 and the well-known vehicles have since become a beloved staple and popular tourist attraction in the city.

Link and Mister Softee, Hong Kong's favourite ice cream brand, are joining forces in the "Eat Fresh, Live Loud" campaign – the first such campaign of its kind. From 17 March until 30 April ...

Most people think that there’s only one way to track down a Mister Softee ice cream truck: listen out for the jaunty, irritatingly loud jingle. During the muggy summers in New York City ...