Falling under the Mark Anthony Group umbrella, mike’s hard shares its lemonade stand with innovative and groundbreaking brands like HARDER and White Claw Hard Seltzer.

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...

Mike’s Hard Lemonade, a ready-to-drink alcoholic beverage, created the first ad campaign within other ad campaigns to recruit 18- to 24-year-old drinkers, cement Mike’s as a beer alternative and ...