Toymaker Mattel and artificial intelligence company OpenAI announced a new partnership Thursday to develop AI-powered products and experiences rooted in Mattel’s iconic brand portfolio. The ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

Mattel partners with OpenAI to build AI-enhanced products and streamline development with ChatGPT. Safety and privacy remain top priorities.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP ...