Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

New report reveals rising acquisition costs, shifting consumer trust signals, and the AI-driven future of FinTech marketing ...

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Artificial intelligence isn’t going away anytime soon. Industry executives see untapped potential in that promise—especially ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...