Segmentation is the process of dividing a target market group into sub-sections ... the marketer's products or services. For example, virtually every business needs telephone systems and computers.

The following are examples ... Market segmentation strategies are generally used to identify and further define the target customers. They also provide supporting data for marketing plan elements ...

you first need to determine the type of customer segmentation your business needs. For example, are you looking to offer a new product or feature or expand your market? For a new product or ...

Her expertise includes marketing ... example, AmEx created credit cards linked to rewards programs that allowed business executives to rack up frequent flyer miles and hotel points. Although this ...

This plan covers various aspects of your business, such as your goals for marketing, operations, and finances, and shows how these parts are connected. For example, it can help you see how your ...

for example, demographics, you can find out which groups are most relevant for your business. As Jerry Thomas, CEO of DecisionAnalyst, further explains: “The purpose of this is to concentrate ...

When it comes to business development, market segmentation is not just a phrase. It represents much more than a line item on an annual marketing plan outlining ... for example, have a myriad ...

Segmentation ... your business plan or launching your next product. It helps you to establish your target buyers. In order to create an optimal plan, you need to understand your overall market ...

Both consumer-oriented and business ... segmentation traits. As a simple example of usage, a company that sells feminine hygiene products will include "female" in its description of its primary ...

The small business tends ... all watch American Idol, for example, or subscribe to one of four magazines); they must be predictably responsive to marketing; the segment must be stable over time ...

Fifty-nine percent of recently surveyed companies executed a major market-segmentation ... To get more from segmentation, Yankelovich and Meer suggest several tactics. For example, tailor your ...