When my business made $1 million, I bought a Rolex to celebrate. I earned it, and I'm proud. But not everyone sees it that ...

Rolex generates almost one-third of the entire Swiss watch industry’s annual turnover, but its share might be twice as high ...

Rolex’s new Land-Dweller was meant to be a bold debut, but with its PRX-like design and underwhelming impact, it left many ...

While the world goes digital, Rolex stays mechanical—and unstoppable, proving that heritage and precision still matter.

Short answer: depends on where they’re sitting. If the pre-owned Rolex is already in the U.S., you’re safe. No new tariffs.

In the debut episode of GQ’s new series, The Movement, a master of restoration takes a charbroiled timepiece through the ...

The luxury watch market is undergoing a quiet but profound transformation. Women are moving beyond casual ownership and ...

The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry. While new Swiss watches will face steep price increases — a $ ...

Mechanical watches are not just about telling time; they are a statement of style, elegance, and craftsmanship. In the world ...

When President Trump first announced the sky-high 31% tariffs on Switzerland, where a vast majority of the world’s luxury ...