Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

Matcha has multiple benefits—but you can have too much of a good thing. "Caffeine sensitivity and metabolism widely vary between individuals, so it's wise to avoid over-consuming caffeinated beverages ...

Green tea isn’t just another wellness trend, it’s a time-honored staple across Asia. I first experienced its true magic during a semester abroad in Japan, where tea ceremonies revealed how powerful ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising on Japan’s popular tea.

Cinnamon, ginger, cloves, and a touch of black pepper create that classic gingerbread profile. Top with lemon curd for a ...