Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising on Japan’s popular tea.